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[Project 08]

UX/UI design of the mobile web app in Figma with LINE Integration

Figma

EazyCar Thailand – Startup UX/UI Case Project

Academic Project - Course: Elements of Success Startup

Led the UX/UI design of the mobile web app in Figma and LINE Developers for EazyCar Thailand, a car rental and leasing company.

Collaborated with a team to tackle three real-world startup cases for EazyCar Thailand. Led the UX/UI design of the mobile web app in Figma, creating intuitive user flows and interfaces, and integrated the design with a LINE business account using LINE Developers to enable real-time interactions with users. Designed the presentation slides to clearly communicate the team’s solutions. Applied design thinking and user-centered methodologies to deliver practical, startup-ready solutions with a seamless and engaging user experience.

Key Highlights:

  • Designed and prototyped user interfaces in Figma, optimized for usability and visual appeal.

  • Implemented LINE integration via LINE Developers to connect the app with users and enhance functionality.

  • Applied design thinking and user research techniques to ensure alignment with user needs.

  • Led visual storytelling for the final pitch presentation, effectively conveying the project outcomes.

[Industry]

Figma

[My Role]

Project Lead and UI/UX Designer

[Platforms]

Figma

[Timeline]

July 2025 - Oct 2025

View Figma Prototype

View Figma Prototype

View Figma Prototype

[My Contributions]
[01] UX/UI Design Leadership

Led the design and prototyping of the mobile web app in Figma, creating intuitive user flows and interfaces optimized for usability and visual appeal.

[01] UX/UI Design Leadership

Led the design and prototyping of the mobile web app in Figma, creating intuitive user flows and interfaces optimized for usability and visual appeal.

[01] UX/UI Design Leadership

Led the design and prototyping of the mobile web app in Figma, creating intuitive user flows and interfaces optimized for usability and visual appeal.

[02] Technical Integration

Implemented LINE integration via LINE Developers, enabling real-time user interactions and enhancing app functionality.

[02] Technical Integration

Implemented LINE integration via LINE Developers, enabling real-time user interactions and enhancing app functionality.

[02] Technical Integration

Implemented LINE integration via LINE Developers, enabling real-time user interactions and enhancing app functionality.

Cross-Case Guidance & Team Collaboration

Actively guided the team across all three startup cases, ensuring alignment with user-centered design principles, design thinking methodologies, and effective presentation of solutions.

Cross-Case Guidance & Team Collaboration

Actively guided the team across all three startup cases, ensuring alignment with user-centered design principles, design thinking methodologies, and effective presentation of solutions.

Cross-Case Guidance & Team Collaboration

Actively guided the team across all three startup cases, ensuring alignment with user-centered design principles, design thinking methodologies, and effective presentation of solutions.

Visual Storytelling & Presentation

Designed and structured the final pitch slides to clearly communicate solutions, insights, and outcomes to stakeholders.

Visual Storytelling & Presentation

Designed and structured the final pitch slides to clearly communicate solutions, insights, and outcomes to stakeholders.

Visual Storytelling & Presentation

Designed and structured the final pitch slides to clearly communicate solutions, insights, and outcomes to stakeholders.

[Key Learnings]
Enhanced UX/UI Design Skills

Gained practical experience in user-centered interface design, prototyping, and visual communication tailored to real-world startup challenges.

Enhanced UX/UI Design Skills

Gained practical experience in user-centered interface design, prototyping, and visual communication tailored to real-world startup challenges.

Enhanced UX/UI Design Skills

Gained practical experience in user-centered interface design, prototyping, and visual communication tailored to real-world startup challenges.

Strengthened Team Leadership

Learned to coordinate across multiple project cases, guiding teammates while balancing individual responsibilities and team alignment.

Strengthened Team Leadership

Learned to coordinate across multiple project cases, guiding teammates while balancing individual responsibilities and team alignment.

Strengthened Team Leadership

Learned to coordinate across multiple project cases, guiding teammates while balancing individual responsibilities and team alignment.

Applied Design Thinking

Reinforced the importance of research, ideation, iteration, and feedback in developing practical solutions that meet both business and user needs.

Applied Design Thinking

Reinforced the importance of research, ideation, iteration, and feedback in developing practical solutions that meet both business and user needs.

Applied Design Thinking

Reinforced the importance of research, ideation, iteration, and feedback in developing practical solutions that meet both business and user needs.

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