[Project 08]
UX/UI design of the mobile web app in Figma with LINE Integration
Figma
EazyCar Thailand – Startup UX/UI Case Project
Academic Project - Course: Elements of Success Startup
Led the UX/UI design of the mobile web app in Figma and LINE Developers for EazyCar Thailand, a car rental and leasing company.
Collaborated with a team to tackle three real-world startup cases for EazyCar Thailand. Led the UX/UI design of the mobile web app in Figma, creating intuitive user flows and interfaces, and integrated the design with a LINE business account using LINE Developers to enable real-time interactions with users. Designed the presentation slides to clearly communicate the team’s solutions. Applied design thinking and user-centered methodologies to deliver practical, startup-ready solutions with a seamless and engaging user experience.
Key Highlights:
Designed and prototyped user interfaces in Figma, optimized for usability and visual appeal.
Implemented LINE integration via LINE Developers to connect the app with users and enhance functionality.
Applied design thinking and user research techniques to ensure alignment with user needs.
Led visual storytelling for the final pitch presentation, effectively conveying the project outcomes.
[Industry]
Figma
[My Role]
Project Lead and UI/UX Designer
[Platforms]
Figma
[Timeline]
July 2025 - Oct 2025
[My Contributions]
[01] UX/UI Design Leadership
Led the design and prototyping of the mobile web app in Figma, creating intuitive user flows and interfaces optimized for usability and visual appeal.
[02] Technical Integration
Implemented LINE integration via LINE Developers, enabling real-time user interactions and enhancing app functionality.
Cross-Case Guidance & Team Collaboration
Actively guided the team across all three startup cases, ensuring alignment with user-centered design principles, design thinking methodologies, and effective presentation of solutions.
Visual Storytelling & Presentation
Designed and structured the final pitch slides to clearly communicate solutions, insights, and outcomes to stakeholders.
[Key Learnings]
Enhanced UX/UI Design Skills
Gained practical experience in user-centered interface design, prototyping, and visual communication tailored to real-world startup challenges.
Strengthened Team Leadership
Learned to coordinate across multiple project cases, guiding teammates while balancing individual responsibilities and team alignment.
Applied Design Thinking
Reinforced the importance of research, ideation, iteration, and feedback in developing practical solutions that meet both business and user needs.